Why is Offset Printing so Popular?

Despite the many advantages of digital technology in printing, offset printing continues to hold its place of importance in the printing world. With digital printing adopting latest know how to manipulate colours, alter images and reduce waste by making use of electronic processes, offset printing may seem to have become outdated. But it hardly appears to be the case.

It looks like offset printing still happens to be the common man’s choice for high volume and high quality printing. It is seen that at a given point of time, a single print can come out with thousands of copies, the cost per copy working out cheaper as more copies get printed. Even today, because of its efficiency, nearly half the printing jobs are done using offset printers. The offset head printing method is seen more prominently in fields like education where books, magazines and journals are printed using this process. If not for offset printing, newspapers of today would not have been a reality.

Designers have found offset printers more useful when it comes to printing big posters. For producing wholesale posters in bulk, offset printing is the first choice. Its reliability and dependability have always made the method very popular. Technological advancements are seen in offset printing as well, which has made producing wholesale large format printing possible. This means that with this printing process, large numbers can be printed very easily thanks to the high speed impact. This also implies that wholesale bulk orders can be met in a shorter time due to faster speed. Unlike digital printing where there is no impact on the price,  this procedure does ensure that the final products are economically priced.

However, the digital age has joined hands with traditional offset printing methodologies to give rise to what is called as digital off-set headed printing. This combines the best practices of both the forms of printing. It helps overcome the shortcomings of both printing methods and takes into account only the strong points of both. This printing method retains the traditional CMYK colour space that helps produce a wide range of colours. Digital offset printing is mostly used in printing business cards, greeting cards, posters and brochures to bring out quality output.

The video below entitled “how does commercial printing work?” illustrates some of the details of the offset method:

Credit goes to the digital processes for making this whole methodology less mechanical and contributing towards the production of large orders in significantly lesser amount of time. Long lasting prints, lower production cost and faster turnaround time are some features that have preserved the charm of offset printing.

Advertisement